A Visual Tribute to National Achievement
Commemorative Film + Creative Direction

World Customs Day
A Visual Tribute to National Achievement
A cinematic celebration of the Saudi Customs Authority’s milestones, crafted with symbolic storytelling and innovative visuals.
Client
Saudi Customs Authority
Released
Timeframe
3 months
Project Type
Commemorative Film + Creative Direction
Technology
Cinematic Filming Motion Graphics Symbolic Storytelling Visual Metaphors Scriptwriting High-quality Post Production
World Customs Day
Overview
For World Customs Day, our goal was to craft a film that didn’t just list achievements — but felt like a tribute. The Customs Authority wanted a production that visually unifies its departments, celebrates its milestones, and showcases its contribution to national growth. Takkah developed a narrative built around strong visual metaphors — using containers as symbolic capsules representing the authority’s diverse fields, responsibilities, and ongoing contributions. This approach allowed us to transform operational details into creative, memorable imagery that resonates emotionally. The film reflects pride, unity, and the human effort driving the institution’s success. It became a standout moment of celebration for both internal teams and the public, reinforcing the authority’s identity with a fresh and modern visual language.
World Customs Day
Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
Cinematic Filming Motion Graphics Symbolic Storytelling Visual Metaphors Scriptwriting High-quality Post Production

World Customs Day
World Customs Day
Performance Results
Increase in international orders
Confidence in custom configurations
Increase in average order value
















