Our journey began with a bold vision: launch “طواف العلا” with a digital campaign that didn’t just announce the race — but ignited excitement around it. Takkah developed a fully integrated campaign featuring an original creative video and a digital rollout strategy that positioned the event at the center of online conversations. But we didn’t stop at screens — our team was physically on-ground in AlUla from January to February, capturing the race with real-time content, interviews, and daily storytelling across social media and television.