A Global Opening That Captivated the World

Event Opening Film + International Teaser + Virtual Production

Joy Forum

A Global Opening That Captivated the World
Cinematic storytelling, international production, and cutting-edge virtual technology for Saudi Arabias biggest entertainment summit.
Client
General Entertainment Authority (GEA)
Released
October 16, 2025
Oct 16, 2025
Timeframe
Multi-country production
Project Type
Event Opening Film + International Teaser + Virtual Production
Technology
Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content
Joy Forum

Overview

Joy Forum brought together the most iconic entertainers, creators, and industry leaders from around the world and our mission was to craft an opening experience worthy of that global stage. Takkah produced the official event opening film, a cinematic journey that introduced the forum with energy, scale, and emotion. The film aired live to a worldwide audience and became one of the most talked-about moments of the event. We also developed an internationally filmed teaser, shot across multiple countries with diverse crews and creative teams. This global production approach amplified the forum’s identity as a hub for entertainment and cultural exchange. To push the project even further, we partnered with Al Hisn Studios in Riyadh, utilizing their cutting-edge virtual production technology to merge real actors with immersive digital environments achieving visuals that felt futuristic, seamless, and truly world-class.
Joy Forum

Campaign

Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.

Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content

Joy Forum

Joy Forum

Performance Results

User Engagement
User Engagement

Active users in first season

100K
100K
100K
Safety Impact
Safety Impact

Reduction in off-piste incidents

10%
10%
10%
Community Growth
Community Growth

Active groups formed

10K
10K
10K

A show-opening experience that embodied the ambition of Joy Forum bold, global, and unforgettable.

Joy Forum

Credits

Credits

Joy Forum

Credits

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We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

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Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979