A Global Opening That Captivated the World
Event Opening Film + International Teaser + Virtual Production

Joy Forum
A Global Opening That Captivated the World
Cinematic storytelling, international production, and cutting-edge virtual technology for Saudi Arabia’s biggest entertainment summit.
Client
General Entertainment Authority (GEA)
Released
Timeframe
Multi-country production
Project Type
Event Opening Film + International Teaser + Virtual Production
Technology
Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content
Joy Forum
Overview
Joy Forum brought together the most iconic entertainers, creators, and industry leaders from around the world and our mission was to craft an opening experience worthy of that global stage. Takkah produced the official event opening film, a cinematic journey that introduced the forum with energy, scale, and emotion. The film aired live to a worldwide audience and became one of the most talked-about moments of the event. We also developed an internationally filmed teaser, shot across multiple countries with diverse crews and creative teams. This global production approach amplified the forum’s identity as a hub for entertainment and cultural exchange. To push the project even further, we partnered with Al Hisn Studios in Riyadh, utilizing their cutting-edge virtual production technology to merge real actors with immersive digital environments achieving visuals that felt futuristic, seamless, and truly world-class.
Joy Forum
Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content
Joy Forum
Joy Forum
Performance Results
Active users in first season
Reduction in off-piste incidents
Active groups formed
A show-opening experience that embodied the ambition of Joy Forum bold, global, and unforgettable.














